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We turned to Tiktok to express and embrace a new truth in the fashion world, that sweatpants and sweatshirts aren't just for relaxing inside. Wear them out and wear them with confidence with #Weoutside

We created our own transition that made sense for the brand, chose unique fashion influencers to share, and even hand-picked an up-and-coming Tiktok rapper to create a whole song to match the content.

#WeOutside Song by Akintoye

Fashion Influencer Content