top of page
Our challenge for the #IconOfTheSeas was particularly unique, how do we gain excitement and awareness over a ship that hasn't been completed yet? With the magic of truly creative, beloved, and niche Influencers on TikTok.
We hand-selected these influencers not only for their charisma and social presence, but also because they have built entire worlds with their platform, literally, totally, UNREAL ones, perfect for the Icon.
One of the most important parts about influencer partnerships is making sure they can truly be themselves and express their craft, that way we show up authentically, playfully, and even get responses like these.
bottom of page