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We worked directly with Tiktok to create a unique filter and sound to live under our challenge and Hashtag.
We employed a multitude of cooking influencers to start the challenge, asking them to show off what brand-new meal they can conjure up with leftover ingredients. They would then encourage their followers to try the challenge themselves, so we can successfully create an entire hub of unique and waste-free recipes in one spot, under #UnsealTheMeal.
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